Monetization model of cloud computing services

Abstract

This comprehensive project is undertaken to understand the monetization model of cloud computing from IT service provider's perspective. This study discusses the cloud computing service models and describes the business value created for firms by them. The main focus of the case study is to explore the financial aspects of cloud computing. Pricing mechanisms discussed in this study to suggest monetization model for cloud computing. A single case study for a global IT company currently planning to launch its own digital campaign management cloud platform was conducted to understand how it can develop its monetization model around the platform.