Recommendations: go to market strategy Drastin Inc.

Abstract

According to Gartner, the enterprise search market grew at a CAGR of 11.7% between 2007 and 2013. Their estimate puts this market at $1.69Bn in 2012, expected to hit $1.89Bn by 2013. According to a study by Grand View Research Inc., the enterprise search market will be pegged at around $5.02Bn by 2020 with increased demand for solutions offering time-saving data search capabilities, dynamic/interactive reporting and multiple platform support expected to be driving factors in expansion. In recent years, enterprise search companies have been acquired at an astonishing rate: Oracle purchased Endeca, IBM purchased Vivismo, HP purchased Autonomy, and Microsoft purchased FAST. In various market studies performed, clients wanting to undertake an enterprise search project generally first ask about available technologies from Microsoft and Google. Google continues to invest heavily in this area while Microsoft has tied its efforts to SharePoint and Excel. Since Microsoft has decided not to offer new licenses independent of Office365, this has opened up markets for multiple vendors, large and small to compete in this space. Earlier in 2014, ThoughSpot raised $30M funding whereas DataRPM and ClearStory Data secured $5.1M and $9M respectively.