Market entry strategy for edge routers

Abstract

The purpose of the project is to build an entry strategy to introduce newly developed indigenously Made---in---India network security products from Edgewood Networks and to establish the industry attractiveness and positioning for these products. The development of the products commenced from the need to securitize transactions and communications from perennial threat of data thefts and cyber espionage. This is particularly a serious threat for government offices, financial markets, healthcare industry and private enterprises (especially SMEs due to lack of financial strengths), where many prior instances of cyber thefts has made these organizations vulnerable.