Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2005 | Analysis of the Indian color television industry with special focus on the leadership strategy of LG | - | Sanyal, Debdutta ; Das, Sudipta | ||||
| 2005 | Customer perspectives on making ICICI credit card the preferred card in terms of sales experience, activation, usage and retention: to ICICI bank | - | Sanyal, Debdutta | 32p. |