Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Saha, Abhik
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Analysis of branding issues in cellular industry and study the impact of rebranding Airtel | - | Barai, Samapti ; Saha, Abhik | 68p. | |||
| 2012 | Increase market share of manza in commercial segment in Bangalore; Tata Motors | - | Saha, Abhik | 16p. |