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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10617| Title: | Increase market share of manza in commercial segment in Bangalore; Tata Motors | Authors: | Saha, Abhik | Keywords: | Automobile industry;Market share | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P12_101 | Abstract: | Till date the focus of Manza sales had been in the personal segment. The feedback of the customers had been great. With opening of Manza sales in commercial segment, the focus would be to get the attention of fleet operators catering premium customers and tourist operators and to sale Manza for tourist taxis. In the study the aim is to explore the potential to get into Premium cabs. | URI: | http://repository.iimb.ac.in/handle/2074/10617 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_101.pdf | 836.43 kB | Adobe PDF | View/Open Request a copy |
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