Browsing by Author Jha, Mithileshwar


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2006Analysis of changing power in the distribution system-Kinshuk, Mishra ; Singh, Vinay 
2000Applicability and feasibility of relationship marketing as applied to FMCG supply chain-Khare, Kartik ; Rajaram, Krishna 
2010Bt Brinjal: Application of Mega marketing principles for entry into blocked markets-Thulasidas, Lakshmi ; Sahu, Monalisa 43p.
2011Building brand plan MyHealth.com-Raj, R Sandeep 30p.
2001Case of bisleri - a struggling brand-Kim, Pedersen 
2010Channel relationship: a study of franchisees of BSNL mobile business in Karnataka-Ritu Pande 98p.
2007Co-operatives as a medium for reviving the small tea sector in the Nilgiris-Kapur, Vikram 158p.
1999Concept development and testing of a hand held computing device for the urban markets-Kashyap, Vineet ; Bhaskaran, Vishal 
2001Consumer relationship marketing - building brand commitment-Blah, Rashmi Jyoti ; Goswami, Sudeep 
2017Consumption and identity: a study of low-income consumers-Hiremath, Sonali 230p.
1997Corporate brand names in India - 3 credit project-Majumdar, Anupam 
2004Customer orientation in health programmesa study of the revised national tuberculosiscontrol programme in Hyderabad and Medakdistrict of Andhra Pradesh-Murty, M.V.V.S. 123p.
2010Designing and delivering service in a complex social environment: A study of Akshaya Patra-Bhattacharya, Ishira ; Patel, Shini 44p.
2010Developing a service culture in the income tax department in India: a study of employee perceptions-Akhtar, Jahanzeb 233p.
1999Differentiation of consumer durables through support packages-Balachandran, Arun 
2005Diffusion of innovation - a study of diffusion of solar energy products in rural markets-Kumar, Suchindra ; Agrawal, Rahul 
2004Enhancing revenues of Indian railways through commercial advertising-Naik, Dhananjay 125p.
2005Evolution of brands and brand associations - an overview-Gupte, Pushkar ; Venkata, Krishnan A S 
2011Foreign companies in India: Indian culture; A barrier to their market entry strategies?-Drummond, Victoire 36p.
1997From positioning to brand identity - a study of leading brand strategies in the era of liberalization-Gupta, Rajan