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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2018 | A case on innovation adopted by Kirana stores: To defend their market share against rising modern trade | - | Yadav, S Anirudh Vishal ; Agrahari, Keshav Kumar | | | | 10p. |
| 2019 | A case study on Lenskart.com | - | Pani, Bhagyashree ; Sharma, Aishwarya | | | | 20p. |
| 2015 | A comparative study of different types of promotions in FMCG industry in India | - | Jigyasu, Karunesh ; Negi, Ishan | | | | 14p. |
| 2013 | A Cross-National examination of product success factors in India versus other countries | - | Patil, Prachi Prabhakar ; Kadam, Ashlesha Vishnu | | | | 35p. |
| 2013 | A Study of changing Indian food market structure | - | Sivanandham, Abhinaya ; Pandian, Sanjana | | | | 32p. |
| 2015 | A study of loyalty programs and their impact on purchasing behaviour of customers | - | Dandu, Chetan Varma ; Reddy, Murukuti Sai Prabhath | | | | 11p. |
| 2015 | A study of the multi-channel nature of consumer decision journey | - | Kankane, Anu ; Nair, Sooraj | | | | 22p. |
| 2015 | A study on consumer emotions before and after impulse buying on a mobile app. | - | Harshnidevi, S ; Usha, B | | | | 37p. |
| 2015 | A study on determinants of consumer download behaviour of mobile apps and develop a rating model to define the factors of stickiness | - | Velmurugan, P ; Harish, D K | | | | 21p. |
| 2012 | A study on developing branding strategies when consumer exhibit dichotomy in their behaviour and lifestyle | - | Ansari, Adeeba ; Deepa, T | | | | 32p. |
| 2013 | A study on different positioning strategies and consumer response | - | Jaiswal, Nimit ; Vij, Henna | | | | 24p. |
| 2017 | A study on impact of user generated content on brand avoidance in the digital world and implications for management | - | Vageesh, V ; Vivekanandan, B | | | | 42p. |
| 2013 | A study on penetration of 3G services in Indian market | - | Ashwin, A ; Sundar, K R Deepak | | | | 36p. |
| 2019 | A Study on the impact of organizations’ value and Belief systems on organizational success | - | Rao, K Aashritha ; Prakash, K V Aditya | | | | 30p. |
| 2017 | Adoption and diffusion of bharat interface for money (BHIM) | - | Abhishek, Challa Sai ; Sahithi, Thota | | | | 7p. |
| 2017 | An empirical study about the gap between classroom pedagogy in marketing courses and real-world marketing activities. | - | Sai, N Bhargav ; Sai, S V Rohit | | | | 30p. |
| 2017 | An empirical study of entrepreneurial marketing; framework of essential marketing concepts as a guide for entrepreneurs | - | Sandeep, Tirukoti ; Prathima, Kuntimala | | | | 7p. |
| 2015 | An understanding of the Indian youth online product customization behaviour and recommendations to product customization websites | - | Saikia, Ankan ; Parlapalli, Gita Sowmya | | | | 24p. |
| 2018 | Analysing the packaging of premium category food products | - | Jeevitha, S ; Kothandaraman, R | | | | 18p. |
| 2016 | Analysis of child psychology and its role in marketing of chocolates | - | Archana, T R ; Sharanya, M | | | | 22p. |
