Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/19296
Title: | A case on innovation adopted by Kirana stores: To defend their market share against rising modern trade | Authors: | Yadav, S Anirudh Vishal Agrahari, Keshav Kumar |
Keywords: | Innovation;Market share;Trading;Online delivery services;Retail industry;Supply chain | Issue Date: | 2018 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P18_074 | Abstract: | Indian retail sector is heavily fragmented and consists primarily of independent owner managed small stores. For such stores, the traditional supply chain (wholesalers and company distributors) remains very critical to their business. | URI: | https://repository.iimb.ac.in/handle/2074/19296 |
Appears in Collections: | 2018 |
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PGP_CCS_P18_074.pdf | 1.04 MB | Adobe PDF | View/Open Request a copy |
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