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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 1989 | Advertising agency perceptions in Delhi: A comparative framework; Mudra Communications Limited, New Delhi | - | Tandon, Neeraj | | | | 96p. |
| 2010 | Assortment planning & akshay tritiya-Nebula offer; Titan Industries Limited | - | Mashilkar, Amey | | | | 9p. |
| 2016 | Behavioral aspects of male grooming category | - | Saurabh, Suman ; Krithikha, U | | | | 73p. |
| 1993 | Color in advertising | - | Gorn, Gerald J ; Chattopadhyay, Amitava | | | | 25p. |
| 2012 | Curse of the clicker and the clio: Advertisement creativity vs. effectiveness | - | Lyndem, Preeti Krishnan ; Jagadeesh, M | Markathon | Vol.4 | Iss.4 | 10-13p. |
| 1994 | Customer satisfaction survey cum survey for advertisements for the ropeway at Haridwar | - | Singh, Manvendra | | | | 48p. |
| 2010 | Designing framework for behavioral targeting for the internet advertising; Ozone Media Solutions Pvt. Ltd. | - | Mittal, Vishnu | | | | 10p. |
| 2021 | Digital gifting | - | Das, Soumyadeep ; Goswami, Gitanjali | | | | 22p. |
| 1995 | Evaluation of advertisement effectiveness: Spotline crown silver AD, Spotline AD, Superlux AD.; Philips India Limited | - | Aruna, A | | | | 79p. |
| 1994 | Formulation of appropriate dealer strategies for Apcolite super acrylic emulsion paint; Asian Paints Ltd. | - | Sarma, Rohit K | | | | 48p. |
| 2019 | Impact of socially conscious advertisements on purchase intention | - | Patankar, Nikita ; Sharma, Surabhi | | | | 21p. |
| 2010 | Influence of celebrity endorsements in emotional Marketing an Indian perspective | - | Bairagi, Anik ; Barman, Chhandak | | | | 74p. |
| 2021 | Instagram marketing for local food outlets in India: The impact of daily story highlights, number of instagram followers, posts about the food outlet by existing customers, frequency of instagram posts and number of views on the purchase intention of the users | - | Sridharan, S ; Devaprasath, E | | | | 20p. |
| 1986 | Johnson's corporate AD (3 Parts): Part I - Report on 24 hour TV AD, recall check in Bombay metro, Part II - Report on a product test conducted in Bombay metro, Part III- Report on a reading and noting study on "Stardust" in Bombay Metro; Johnson and Johnson Limited, Bombay | - | Warke, Sanjay | | | | 50p.; 98p. |
| 2012 | Launch of hindi publication in Hindi heartland (Uttar pradesh/Uttarakhand); The Times Group | - | Rao, Abhishek Kulranjan | | | | 17p. |
| 1983 | LCD watches: A preliminary study; HMT, (Electronic watch project), Bangalore | - | Lingaraju, H K | | | | 88p. |
| 2010 | Leveraging CSR for marketing and advertising | - | Krishnan, Praveen Gopal ; Nair, Sandeep | | | | 31p. |
| 1998 | Market research on "fridge a kit-kat" advertisement & media habits of children; Hindustan Thompson Associates, New Delhi | - | Narayanan, Badri | | | | |
| 15-Jun-2014 | Modeling the online classified advertisement booking | - | Gupta, Seema | | | | |
| 2017 | Online advertising and offline advertising | - | Jagan, Bhuvana ; Kowsalya, M | | | | 123p. |
