Lyndem, Preeti Krishnan

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Full Name

Vernacular Name

Preeti Krishnan Lyndem

Variants

Preeti Krishnan Lyndem

Main Affiliation

Indian Institute of Management Bangalore

Scopus Author ID

55481949700

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Results 1-6 of 6 (Search time: 0.003 seconds).

	Issue Date	Title	Sub-Title	Author(s)	Journal Name	Volume Number	Issue Number	Pages
1	21-Jan-2015	Branding in the Indian ceramic tiles industry	-	Lyndem, Preeti Krishnan ; Sampath, Asha	The Economic Times
2	2016	Brands and branding: managing the tangible presence of an intangible resource	-	Lyndem, Preeti Krishnan	Business Review	Vol.10		25-38p.
3	2012	Curse of the clicker and the clio: Advertisement creativity vs. effectiveness	-	Lyndem, Preeti Krishnan ; Jagadeesh, M	Markathon	Vol.4	Iss.4	10-13p.
4	2012	Impact of brand-building activities and retailer-based brand equity on retailer brand communities	-	Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A	European Journal of Marketing	Vol.46	Iss.11	1581-1601p.
5	2014	Proposed social effects of cult brand communities	-	Lyndem, Preeti Krishnan	Business Review	Vol.8	Iss.1	12-27p.
6	2018	The study of consumer discrete emotions: a new imperative in India	-	Lyndem, Preeti Krishnan	Strategic Marketing Issues in Emerging Markets			3-18p.