Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Advertising strategy
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1997 | Analysing consumers buying behaviour in selecting an air conditioning brand; Clarion Advertising Services Limited, New Delhi | - | Rohit | ||||
| 2015 | Optimum advertising strategy for marketers in television media | - | Priyadarsini, S Deepthi ; Kumar, V Pavan | 25p. | |||
| 2011 | Study of advertising strategies of global brands: Effect of local cultures on advertising strategy | - | Kanimozhi, L ; Ayyannamahanthi, Sagarika | 59p. |