Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Bottom of the Pyramid
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Developing a strategy for Danone to reach BOP consumers in India | - | Kurukunda, Raghavendra ; Shivaranjan, C H | 16p. | |||
| 2011 | Marketing to bottom of the pyramid and subsistence markets: A research agenda | - | Mulky, Avinash G | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis | Vol.59 | Iss.2 | 9-14p. |
| 2011 | Social networks, the banking supply chain and financial inclusion in South Africa: a framework | - | Dewar, Nichola J ; Diatha, Krishna Sundar ; Yadavalli, V S Sarma | 930-935p. | |||
| 2012 | Technology solutions for efficient monetary transactions with rural/urban unbanked poor in India | - | Tumma, Sivakumar ; Nayak, Soumya Pravat | 31p. |