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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18919| Title: | Developing a strategy for Danone to reach BOP consumers in India | Authors: | Kurukunda, Raghavendra Shivaranjan, C H |
Keywords: | Food industry;Social entrepreneurship;Market strategy;Bottom of the Pyramid;BOP;BoP social business | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P12_064 | Abstract: | Objectives of the CCS: * To study if social entrepreneurship models are successful in food industry in India?. * To suggest market strategy for Danone to be successful in India | URI: | https://repository.iimb.ac.in/handle/2074/18919 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P12_064_E38166_OBHR.pdf | 874.63 kB | Adobe PDF | View/Open Request a copy |
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