Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject
Buyer behaviour
Showing results 1 to 8 of 8
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2018 | Analysis of bulk-buyer behavior on Rashtriya e-markets services platform | - | Basamgari, Harika ; Khandelwal, Sparsh | | | | 27p. |
| 1994 | Buyer behaviour for the air conditioner market; Voltas Ltd., Delhi | - | Chaudhary, Sanjay | | | | 64p. |
| 1997 | Conceptualisation and test launch of Philips kitchen cookery course; Philips India | - | Grover, Bela | | | | |
| 2018 | Consumer perception and purchase intention towards natural personal care products | - | Priyadarishini, J ; Desingu, Sangeetha | | | | 11p. |
| 2018 | Implications of next generation technologies on consumer behavior in large ticket size digital transactions | - | Priyadarishini, J ; Desingu, Sangeetha | | | | 22p. |
| 1985 | Market survey of plastic strapping systems in India; Nagarjuna Signode, Rudraram Village, Andra Pradesh | - | Vikram, A | | | | 59p. |
| 1985 | Study and analysis of the glow plug market; Motor Industries Company Limited, Madras | - | Kashinath, R K | | | | 96p. |
| 1996 | Study of the room air-conditioner market in Mumbai and buyer behaviour associated with air conditioners; Godrej - GE Appliances Limited | - | Sapre, Sachin S. | | | | |
