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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17159| Title: | Buyer behaviour for the air conditioner market; Voltas Ltd., Delhi | Authors: | Chaudhary, Sanjay | Keywords: | Buyer behaviour;Consumer behaviour;Air conditioner market | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_115 | Abstract: | This study was conducted to understand the buyer behaviour for Air-conditioners in the northern capital region. The Study method included an exploratory survey of organizational clients and small scale manufacturers as well as an exploratory and descriptive study of 150 individual end users. | URI: | https://repository.iimb.ac.in/handle/2074/17159 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_115.pdf | 671.57 kB | Adobe PDF | View/Open Request a copy |
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