Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Car industry
Showing results 1 to 10 of 10
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 1997 | Comparative evaluation of product features and dealers service quality for Esteem, Ford Escort, Opel Astra and Cielo; Maruti Udyog Limited, Chennai | - | Prabhakhar, G | | | | |
| 2003 | Comparative research on the various parameters of the sales operation standards (SOS) of Maruti vis-a-vis its competitors, corporate identity (CI) as tracking system of the competitors; Maruti Udyog Limited | - | Chaudhary, Samir | | | | |
| 2003 | Comparative research on the various parameters of the sales operation standards (SOS) of Maruti vis-a-vis its competitors, corporate identity (CI) as tracking system of the competitors; Maruti Udyog Limited | - | Chaudhary, Samir | | | | |
| 2001 | Creating a successful brand strategy for a global brand in the Indian context | - | Bajaj, Karan | | | | |
| 2002 | Gauge consumer perception of leasing and fleet management product at retail level (Vol.1). To design and implementation of a smart card solution for Maruti N2N (Vol.2); Maruti Udyog Limited, Gurgaon | - | Anurag, Sinha ; Mamta, Sarangal | | | | |
| 2001 | Mass-customization - an added value for the customer? | - | Marsiglia, Alexandra ; Granat, Judith | | | | |
| 2010 | Study of emerging trends in Indian automobile industry | - | Parhi, Avinash ; Sharma, Vishal | | | | 57p. |
| 1995 | Study of the Indian car industry | - | Jagadeesh, M S ; Natarajan, B | | | | |
| 1998 | To prepare a business plan for Gabriel India Limited for years 1998-2004 in the form of an operating spreadsheet with scope for sensitivity analysis; Gabriel India Limited, India | - | Juyal, Alok ; Sangeetha, Roy | | | | |
| 1998 | Understanding the corporate customer: Critical success factors in car sales to corporate clients; Maruti Udyog Limited | - | Gopan, Ajish | | | | |
