Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Customer analysis
Showing results 1 to 7 of 7
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2001 | Case of bisleri - a struggling brand | - | Kim, Pedersen | ||||
| 1998 | Chart reports: Minimising the intervention; Chase Bank, Mumbai | - | Sharma, Saurabh | ||||
| 2016 | Customer profiling and analysis for techmantu | - | Behera, Dibyajyoti | 26p. | |||
| 2021 | Impact of product specific philanthropic initiatives on consumer purchasing decisions | - | Gupta, Shubham Kumar ; Mondal, Aritra | 28p. | |||
| 2002 | Market definition and growth opportunities in the telecom sector for the Wipro: Wipro Technologies | - | Sudarsan Kumar, Anjani | ||||
| 2012 | To understand food, nutrition and health in bottom of pyramid | - | Lhamo, Nangsa | 19p. | |||
| 2021 | Understanding consumer perception of middle-class India towards health insurance | - | Batra, Disha ; Kumar, Shubham | 26p. |