Showing results 1 to 20 of 28
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 1997 | Attrition management; Standard Chartered Bank | - | Garg, Shree Priya | | | | |
| 2011 | Aviva mobile application for servicing customers: Aviva-India | - | Sharma, Prachi | | | | 9p. |
| 1997 | Benefits from Marshal 3.0 and a framework to quantify them; Ramco Systems | - | Bahl, Rajiv | | | | |
| 2012 | Business case exploring opportunities for configuration management software for data storage systems; NetApp | - | Singh, Pradeep Kumar | | | | 21p. |
| 2021 | Buzz marketing and its influence on customer purchase intentions | - | Ajithchandra, Gopu ; Harshitha, Pushpagiri | | | | 22p. |
| 2021 | Critical analysis of the influence of co-shoping & technological aid on consumer purchasing intent | - | Ghosh, Ananya ; Roy, Kangkan | | | | 36p. |
| 2004 | Delivering customer delight: the PCM way | - | Patodia, Susmit | | | | 74p. |
| 2016 | Developing customer acquisition ideas by using digital platforms for Bangalore market for Tech-Tailor. | - | Pravinsinh, Rathwa Virajsinh | | | | 4p. |
| 2005 | Emerging landscape and new value propositions in the civil aviation sector | - | Patibandla, Murali | IIMB Management Review | Vol.17 | Iss.1 | 31-40p. |
| 2003 | Exploring brand loyalty | - | Rakshit, Krishanu ; Kumar, S Ramesh | IIMB Management Review | Vol.15 | Iss.3 | 53-58p. |
| 2021 | Key factors driving consumer's hyperlocal delivery choice | - | Bhavana, Alugubelli ; Pandey, Satyarth | | | | 19p. |
| 2001 | Linking demand forecasting with production planning; TI Cycles of India Limited | - | Gangte, Boilal P | | | | |
| 2006 | Managing across borders | - | Ramachandran, J ; Garg, Pranav ; Narayanan, Lakshmi ; D'Souza, Francisco | IIMB Management Review | Vol.18 | Iss.3 | 241-252p. |
| 2016 | Market research to ascertain customer pain points post smartphone purchase and relevance of customer service in purchase decision | - | Bar, Kaushik ; Misra, Avaneesh | | | | 36p. |
| 2011 | New improved formula: consumer engagement and trial generation plot for test market in Tamil Nadu; Reckitt Benckiser | - | Vishnu, P. | | | | 20p. |
| 2011 | OEM customer service improvement: Frudenberg; EagleBurgmann | - | Dhawale, Sharad | | | | 27p. |
| 2018 | Panelist on research directions - services marketing | - | Shainesh, G | | | | |
| 2004 | Quality of customer intimacy at Tata Motors | - | Sangode, Asit C. | | | | 33p. |
| 2021 | Role of omnichannel approach in influencing customer loyalty | - | Kumar, Darshan ; Narender | | | | 22p. |
| 2012 | Roll-out of word of mouth advocacy program; Reckitt Benckiser | - | Singh, Swadeep | | | | 11p. |
