Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2000 | Study of consumer attitude towards and consumer usage patterns of branded ready to wear trousers and to make recommendations to facilitate the growth of Van Heusen brand and to suggest internet strategy for Van Heusen; Madura Garments | - | Arora, Jitendra | ||||
| 1999 | To estimate the feasibility of launching the profile sheets and formulate the marketing strategy accordingly; Tata Steel, Jamshedpur | - | Barapatre, S Y |