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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4784| Title: | Study of consumer attitude towards and consumer usage patterns of branded ready to wear trousers and to make recommendations to facilitate the growth of Van Heusen brand and to suggest internet strategy for Van Heusen; Madura Garments | Authors: | Arora, Jitendra | Keywords: | Consumer attitude;Internet strategy;Brand strategy, trousers;Readymade branded trousers;Distribution policy;Retail outlets;Consumer survey | Issue Date: | 2000 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P-010 | URI: | http://repository.iimb.ac.in/handle/123456789/4784 |
| Appears in Collections: | 2000 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P-010.pdf | 7.26 MB | Adobe PDF | View/Open Request a copy |
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