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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2015A comparative study of different types of promotions in FMCG industry in India-Jigyasu, Karunesh ; Negi, Ishan 14p.
2016A research report on Patanjali-Das, Paldeep ; Mandal, Debraj 32p.
2019Analysis the fall in consumer demand in India-Goel, Utkarsh ; Tulsayan, Gunjan 16p.
2003Brand portfolio management - with emphasis on power brand strategy of HLL-Sandeep, Yadav ; Saumya, Prabhat 
1981Case workshop on implementation of marketing concept in India: consumer and industrial-Indian Institute of Management Bangalore 165p.
2016Cleaning and grading at APMC: Implementation and promotion-Tejas, H ; Singh, Jitendra Kumar 15p.
2014Co-creation of the FMCG shelf in modern retail-Mahal, Gunjeet Singh ; Gulati, Loveenia 18p.
2016Consumer behavior and comparison of online and offline shopping-Paramasivan, E M ; Kumar, Ravi Shankar 64p.
2020Consumer behavior during Covid-19 pandemic: Analysis of FMCG and auto industry-Ramteke, Akshita ; Rohi, Anandita 30p.
2016Cultural implication on ready to eat foods-Swaroop, Akshata ; Sashank, K E K 46p.
2016Developing marketing plan and pricing strategy for a cold chain food logistics company-Marndi, Biswajit ; Arunisha, Battula 26p.
2013Digital marketing in Indian FMCG sector: A case study of HUL-Kumar, Abhash ; Munuswamy, Varalakshimi 61p.
2011Effect of private labels in India : How to tackle store brand challenge, a threat to FMCG companies-Kumar, S Vasantha ; Hemchandar, R 36p.
2009Emerging trends in Indian warehousing-Rangaswamy, Shilpa ; Vinoth, P 72p.
2022ESG in Indian FMCG firms-Girijapratha, S ; Gaddam, Sai Bhavana 32p.
2016Exploring the attitudes of Indian consumers towards shower gels-Vikal, Apoorva ; Chopade, Kasturi 80p.
16-Jan-2018Fertilizer to FMCG: The transformation of GNFC (tentative and indicative)-Mukherji, Sourav ; Nagaraj, Bringi Dev 
2015FMCG distribution in India: Study of the structure and functioning of distribution channels for FMCG firms in India-Kar, Atasi ; Majumdar, Abhishek 21p.
2016Forecasting demand pattern for iDSpecial using data analytics-Chandan, N Venkat ; Pala, Sriram 9p.
2022Go DESi: Creating new categories-Bansal, Arushi 12p.