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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2015 | A comparative study of different types of promotions in FMCG industry in India | - | Jigyasu, Karunesh ; Negi, Ishan | | | | 14p. |
2016 | A research report on Patanjali | - | Das, Paldeep ; Mandal, Debraj | | | | 32p. |
2019 | Analysis the fall in consumer demand in India | - | Goel, Utkarsh ; Tulsayan, Gunjan | | | | 16p. |
2003 | Brand portfolio management - with emphasis on power brand strategy of HLL | - | Sandeep, Yadav ; Saumya, Prabhat | | | | |
1981 | Case workshop on implementation of marketing concept in India: consumer and industrial | - | Indian Institute of Management Bangalore | | | | 165p. |
2016 | Cleaning and grading at APMC: Implementation and promotion | - | Tejas, H ; Singh, Jitendra Kumar | | | | 15p. |
2014 | Co-creation of the FMCG shelf in modern retail | - | Mahal, Gunjeet Singh ; Gulati, Loveenia | | | | 18p. |
2016 | Consumer behavior and comparison of online and offline shopping | - | Paramasivan, E M ; Kumar, Ravi Shankar | | | | 64p. |
2020 | Consumer behavior during Covid-19 pandemic: Analysis of FMCG and auto industry | - | Ramteke, Akshita ; Rohi, Anandita | | | | 30p. |
2016 | Cultural implication on ready to eat foods | - | Swaroop, Akshata ; Sashank, K E K | | | | 46p. |
2016 | Developing marketing plan and pricing strategy for a cold chain food logistics company | - | Marndi, Biswajit ; Arunisha, Battula | | | | 26p. |
2013 | Digital marketing in Indian FMCG sector: A case study of HUL | - | Kumar, Abhash ; Munuswamy, Varalakshimi | | | | 61p. |
2011 | Effect of private labels in India : How to tackle store brand challenge, a threat to FMCG companies | - | Kumar, S Vasantha ; Hemchandar, R | | | | 36p. |
2009 | Emerging trends in Indian warehousing | - | Rangaswamy, Shilpa ; Vinoth, P | | | | 72p. |
2022 | ESG in Indian FMCG firms | - | Girijapratha, S ; Gaddam, Sai Bhavana | | | | 32p. |
2016 | Exploring the attitudes of Indian consumers towards shower gels | - | Vikal, Apoorva ; Chopade, Kasturi | | | | 80p. |
16-Jan-2018 | Fertilizer to FMCG: The transformation of GNFC (tentative and indicative) | - | Mukherji, Sourav ; Nagaraj, Bringi Dev | | | | |
2015 | FMCG distribution in India: Study of the structure and functioning of distribution channels for FMCG firms in India | - | Kar, Atasi ; Majumdar, Abhishek | | | | 21p. |
2016 | Forecasting demand pattern for iDSpecial using data analytics | - | Chandan, N Venkat ; Pala, Sriram | | | | 9p. |
2022 | Go DESi: Creating new categories | - | Bansal, Arushi | | | | 12p. |