Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Mobile application
Showing results 1 to 8 of 8
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2018 | An exploratory analysis of user retention and engagement in the mobile app market | - | Lyndem, Preeti Krishnan ; Mahadevan, Dhrithi ; Kumar, A ; Bezawada, R | | | | |
| 2010 | Empirical study of mobile application business and the analysis of online application store business model | - | Prabhakara, Kiran | | | | 42p. |
| 2011 | Evolution of the mobile app store ecosystem and its impact on advertising | - | Bavi, Sangeeta ; Shroff, Pranav | | | | 40p. |
| 2019 | How augmented reality integrated mobile application influence the end consumer’s purchase intent for cosmetics? | - | Keerthana, A ; Gupta, Naman | | | | 18p. |
| 2011 | India: analysis of emerging mobile application opportunities | - | Ennai, Anuraj | | | | 56p. |
| 2021 | LinkedIn for senior secondary school students | - | Dalmia, Priyanka ; Sharma, Shailesh | | | | 20p. |
| 2014 | Optimal version release strategy for mobile apps | - | Paunikar, Roshan Krishnarao ; Gaonkar, Rajaram | | | | 17p. |
| 2011 | Study of the mobile application store ecosystem and factors influencing success of new application stores | - | Sundaram, Pradeep ; Subramanian, Amit Krishnan | | | | 55p. |
