Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Positioning
Showing results 1 to 12 of 12
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2019 | Aww! it’s Cute: how do consumers perceive Cuteness | - | Hussain, Fathima S ; Vishwakarma, Anant | | | | 84p. |
| 1999 | Brand success evaluation in selected personal care products | - | Moorthi, Y L R | | | | 18p. |
| 2012 | Customer value proposition and its linkages in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.8 | Iss.1 | 102-108 p. |
| 1995 | ITC Eaglestar life insurance: Positioning and brand strategy and Collection and transfer of premia | - | Garg, Ashu | | | | 113p. |
| 2000 | Mobile services: Opportunities for the Indian software industry | - | Reddy, C M ; Chetan, D | | | | |
| 2007 | Positioning blue ocean software | - | Jayarajan, Jaiprasad | | | | 38p. |
| 2018 | Positioning yourself as a successful manager | - | Muralidharan, Preetika ; Dhar, Shreyanka | | | | 20p. |
| 2010 | Product inline design and positioning in the presence of quality sensitive consumers | - | Tirupati, Devanath ; Shah, Janat ; O Palsule, Desai | | | | |
| 2015 | Putting the genie to work: Positioning firms in the value chain to profit from 3D printing | - | Tripathy, Anshuman | | | | |
| 2008 | Store brands: appropriate positioning vis-à vis national brands | - | Popli, Anirudh Roy ; Choudhary, Preeti | | | | 37p. |
| 2001 | Study of college level educational institutions to isolate and execute relevant promotions for the services on webdunia.com group of portals; Webdunia.com, Mumbai | - | Minaxi, Indra | | | | |
| 2003 | Study of the semi-automatic categoray of Indian washing machine market; Onida, Mumbai | - | Pal, Satyendra | | | | |
