Showing results 1 to 20 of 48
next >
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2020 | 100% labels: Its influence on purchase intention of ayurvedic/herbal products | - | Asokan, Sangeeth ; Dharnesh, B R | | | | 14p. |
| 2020 | A market research study on impact of Covid-19 on packaging of food products and how it will influence consumer’s purchase decision | - | Mondal, Rimi ; Sawant, Tanvi | | | | 24p. |
| 2020 | A research study about consumer awareness and purchase intention towards mutual fund and stock market investment app ‘GROWW’ in India | - | Dass, Chiranjeev ; Moideen, Mirfas | | | | 17p. |
| 2020 | Analysis of the impact of emoji on brand association and purchase intention | - | Kumar, M Manoj ; Kirandev, P | | | | 22p. |
| 2019 | Analyzing purchase intention of a hedonic product over mobile vs Laptop | - | Kumar, G Pavan ; Palaparthi, Anurag | | | | 19p. |
| 2020 | Analyzing the impact of E-WOM on consumers’ perception of product and purchase intention | - | Das, Ronit ; Patil, Payal | | | | 40p. |
| 2016 | Cause related marketing | - | Sarkar, Rahul ; Kumar, Rohit | | | | 65p. |
| 2014 | Consumer purchase intention in online eyewear shopping | - | Monga, Prateek ; Tripathi, Shruti | | | | 32p. |
| 2020 | Consumer purchase intention of green products | - | Singh, Ankit ; Tirkey, Alena Salib | | | | 16p. |
| 2020 | E-commerce: Analysing the future growth in user base for clothing and grocery products | - | Patil, Pranay ; Totawar, Aditya | | | | 46p. |
| 2019 | Effect of emoji on purchase intention and impulse buying of FMCG products | - | Sivrath, Rishal ; Vignesh, A | | | | 35p. |
| 2019 | Effect of online Vs offline games on eating habit | - | Yogita ; Agarwal, Parth | | | | 26p. |
| 2020 | Effect of product delivery policy and return policy on customer purchase decision on ecommerce websites | - | Bose, Ronak ; Roy, Raunak | | | | 29p. |
| 2019 | Effect of word of mouse vs word of mouth on purchase intention | - | Nayak, Sharanya R ; Yadav, Ravinder | | | | 24p. |
| 2020 | Effectiveness of meme marketing | - | Panda, Sunali ; Palejwala, Dhruv Anilbhai | | | | 20p. |
| 2020 | Examining the effect of influencer marketing on consumers' attitude and purchase intention | - | Bajpai, Ishita ; Deekshaa | | | | 34p. |
| 2020 | Factors for online impulse purchase intention | - | Abhishek, T R ; Amudhu, V Thanga Tamizh | | | | 78p. |
| 2021 | Green marketing and consumer purchase intention | - | Gupta, Shalini ; Horo, Akshay Pratap | | | | 22p. |
| 2020 | How YouTube reviews are driving consumer purchase behavior for consumer electronics products | - | Karuppiah, Rahul ; Joshua, Naveen E | | | | 42p. |
| 2020 | Impact of augmented reality and consumer psychology on buying behaviour | - | Vasudeo, Laghve Garima ; Shubham, Sumit | | | | 22p. |
