Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Purchasing behaviour
Showing results 1 to 10 of 10
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2015 | A study of loyalty programs and their impact on purchasing behaviour of customers | - | Dandu, Chetan Varma ; Reddy, Murukuti Sai Prabhath | | | | 11p. |
| 2021 | Brand extension of hedonic vs utilitarain products | - | Swain, Shripragnya ; Kamble, Tanvi | | | | 33p. |
| 2015 | Enabling the smart basket for big basket | - | Chaudhary, Kshitij ; Kaul, Rushil | | | | 59p. |
| 2020 | Impact of bundling on low involvement vs high involvement products | - | Anand, Abhishek ; Priya, Shiwani | | | | 28p. |
| 6-Jul-2017 | Influence of evil eye beliefs on mothers’ product choice | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 2015 | Machine learning algorithms for analyzing debit card purchases | - | Bharadwaj, R Sriram ; Prithivirajan, S R | | | | 21p. |
| 2016 | NRI investments in Indian housing sector | - | Kumar, Madhurima ; Gupta, Ritika | | | | 22p. |
| 2012 | Private label brands in food and grocery: A study of changing consumer and retailer perception in India | - | Rasiwasia, Rachita ; Sahoo, Siddharth S | | | | 31p. |
| 1999 | Study of the sales and distribution system; Dabur India Limited, Delhi | - | Satpute, Ninad | | | | |
| 2005 | Theoretical investigation into interestingness and classification of association rules in data mining | - | Natarajan, Rajesh | | | | 203p. |
