Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Showing results 1 to 17 of 17
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | A conceptual model for retail productivity | - | Mishra, Ashis ; Ansari, Javeed | International Journal of Retail and Distribution Management | Vol.41 | Iss.7 | 348-379p. |
| 2023 | Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms | - | Malika, Malika ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science | Vol.51 | 1266-1283p. | |
| 1999 | Channel strategy for foods; Hindustan Lever Limited | - | Sowmya, Prasad | ||||
| 2001 | Colour world as a retailing experience for the end consumer; Asian Paints India Limited | - | Mishra, Gaurav | ||||
| 2012 | DAMA: Weaving lives | - | Sriram, M S | ||||
| 2023 | Guest editorial: Favoring fieldwork makes marketing more meaningful | - | Otterbring, Tobias ; Viglia, Giampaolo ; Grazzin, Laura ; Das, Gopal | European Journal of Marketing | Vol.57 | Iss.7 | 1793-1803p. |
| 2011 | Heuristics for the assortment planning problem under ranking-based consumer choice models | - | Jonnalagedda, Sreelata ; Honhon, Dorothee ; Pan, Xiajun Amy | 28p. | |||
| 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |
| 2020 | In-out algorithm for assortment planning under a ranking-based consumer choice model | - | Honhon, Dorothee ; Pan, Xiajun Amy ; Jonnalagedda, Sreelata | Operations Research Letters | Vol.48 | Iss.3 | 309-316p. |
| 2023 | Multichannel retailer's channel choice and product pricing: Influence of investment in fit-disclosing technology by competing retailers | - | Joshi, Raunak ; Basu, Sumanta ; Jonnalagedda, Sreelata ; Avittathur, Balram | International Journal of Production Economics | Vol.262 | AN:108895 | |
| 1998 | Opportunities for improving performance in the Marathwada market: A close look at the distribution; Philips MTV Marketing Team, Ahmedabad | - | Dubey, Manish | ||||
| 2021 | Portfolio diversification for domestic retail investors | - | Goutham, R ; Niranjan, Bhargav S | 13p. | |||
| 2021 | Post covid world and consumer behavior in apparel industry | - | Dalal, Harsh Bhadreshkumar ; Mandal, Pratyush | 23p. | |||
| 2021 | Recent views vs recently bought: A study of impact on customer purchase in e-commerce | - | Senapaty, Prateek Kumar ; Malik, Nadeem | 31p. | |||
| 2021 | Retailing and emergent technologies | - | Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T | Journal of Business Research | Vol.134 | 198-202p. | |
| 2021 | Role of omnichannel approach in influencing customer loyalty | - | Kumar, Darshan ; Narender | 22p. | |||
| 2011 | The role of mobile computing and communication technologies in mobile governance | - | Garg, Shashank ; Diatha, Krishna Sundar | 298-319p. |