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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject TV viewership
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1995 | A survey on TV viewership habits of certain niche segments and a model on trends in TV viewership | - | Gupta, Yash | 101p. | |||
| 1989 | Development of the national TV viewership index; Lintas India Limited | - | Tarkas, Sandip G | 47p. |