Attitudes in brand development (Super shampoo products and the Indian mass market)

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	Issue Date	Title	Sub-Title	Author(s)	Journal Name	Volume Number	Issue Number	Pages
1	30-Aug-2010	Attitudes in brand development (Super shampoo products and the Indian mass market)	-	Kumar, S Ramesh

Keyword(s)

Marketing management
Brand management
Brand development

Project title

Attitudes in brand development (Super shampoo products and the Indian mass market)

Project Coordinator

Kumar, S Ramesh

Organization

Indian Institute of Management Bangalore

Status

Completed

Expected Completion

30-08-2010