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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21375| Title: | Attitudes in brand development (Super shampoo products and the Indian mass market) | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Brand management;Brand development | Issue Date: | 30-Aug-2010 | Publisher: | Indian Institute of Management Bangalore | Project: | Attitudes in brand development (Super shampoo products and the Indian mass market) | Series/Report no.: | IIMB_PR_2010-11_002 | URI: | https://repository.iimb.ac.in/handle/2074/21375 |
| Appears in Collections: | 2010-2011 |
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