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Influence of evil eye beliefs on mothers’ product choice

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
16-Jul-2017Influence of evil eye beliefs on mothers’ product choice-Lyndem, Preeti Krishnan ; Gupta, Tanvi 

Description

Abstract
The objective of this study is to understand how cultural beliefs of evil eye impact the product preferences and choices of new mothers in the Indian market, across baby product categories. It aims to study the impact of the underlying psychological mechanisms like emotions, perceived control and regulatory focus in the influence of evil eye belief on mother’s choices.
 
Keyword(s)
Purchasing behaviour
Evil eye beliefs
Product choice
Product preferences
Cusumer behaviour
Marketing

Primary Data

Project title
Influence of evil eye beliefs on mothers’ product choice
Project Coordinator
Organization
 
Status
Completed
Expected Completion
06-07-2017
 
Co-Investigator(s)