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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Jayachandran, C
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Full Name
Jayachandran, C
Vernacular Name
C Jayachandran
Variants
C Jayachandran
Main Affiliation
Scopus Author ID
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Date issued
Type
Fulltext
Results 1-2 of 2 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 1988 | Expanding marketing opportunities with pre-need services | - | Kyj, Myroslaw J ; Jayachandran, C ; Haverty, John L | Journal of Services Marketing | Vol.2 | Iss.3 | 55-63p. |
| 2 | 1987 | Pre-need purchasing behavior: An overlooked dimension in consumer marketing | - | Jayachandran, C ; Kyj, Myroslaw J | Journal of Consumer Marketing | Vol.4 | Iss.3 | 59 -66p. |