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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Mishra, Ashis
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Full Name
Mishra, Ashis
Vernacular Name
Ashis Mishra
Variants
Ashis Mishra
Main Affiliation
Personal Site
Email
ashism@iimb.ac.in
Scopus Author ID
Biography
Ashis Mishra is a member of the Marketing area at IIM Bangalore since 2004. Prior to this, he worked as faculty in marketing at XLRI Jamshedpur and TAPMI Manipal. A pure educationist by choice, he has been involved with teaching and research in marketing field all his professional life. Ashis has been developing cases based on retail business and marketing scenario in India, some of which are listed on Harvard Business Publishing for Educators. His research interests are in retail strategy, retail consumer behaviour, retail atmospherics, merchandising and category management in emerging economies. He teaches post graduate and doctoral level courses on Marketing Management, Marketing Research, Retail Management, Multichannel retail strategy etc. In addition he has offered multiple courses on Marketing management and Retail Management on MOOCs platform (EDX, IIMBX, SWAYAM).
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2014 | Store atmospherics in emerging markets: An opportunity for the retailers? | - | Mishra, Ashis |