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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/10927| Title: | Market entry strategy for the Asia, Africa and Middle East region | Authors: | Ingale, Kaveri Ashutosh, Kumar |
Keywords: | Marketing management;Strategic management | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGSEM-PR-P10-49 | Abstract: | The client is a wholly owned India subsidiary of a global conglomerate and one of the Top 5 IT services company in Asia Pacific. The client s services range from application development and management, Product development, packaged implementation, Independent software testing, Quality consulting, and Product content management. The client has a consulting division and we are doing the project for this division of the client. They are interested in studying the market for the following areas: Telecom Mobile Banking, Bus Management System (BMS) and Automatic Fair Collection (AFC). | URI: | http://repository.iimb.ac.in/handle/123456789/10927 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| E34457_P10_49.pdf | 20.35 MB | Adobe PDF | View/Open Request a copy |
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