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https://repository.iimb.ac.in/handle/123456789/11114
Title: | Exploring adoption of mobile payment systems: a field study | Authors: | Jain, Nimesh Supriya, D. V. |
Keywords: | Marketing management;Customer service | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGSEM-PR-P12-46_83 | Abstract: | The increasing deployment of wireless networks and the widespread popularity of handheld devices have led to numerous applications ranging from mobile banking to location-based tracking to mobile advertising. Mobile payment is one such service. Mobile payments are predicted to have a bright future as m-commerce becomes more popular. However, this promising application has not been as successful as anticipated. This can be partially explained by the infancy of the market and a lack of standards but customer acceptance has turned out to be a decisive factor in its success. The objective of this study is to gain a deeper understanding of consumers perceptions regarding the usage of mobile payment systems and also identify those factors that drive and inhibit their adoption both through qualitative and empirical analysis. | URI: | http://repository.iimb.ac.in/handle/123456789/11114 |
Appears in Collections: | 2012 |
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