Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11283
Title: Integrated affordable housing in rural India
Authors: Narayanaswamy 
Keywords: Rural housing
Issue Date: 2017
Publisher: Indian Institute of Management Bangalore
Series/Report no.: CPP_PGPPM_P17_03
Abstract: India snearlytwothirdpopulationislivinginruralareas.Agricultureandalliedindustriesarethemajorsourceofincomeforruralpopulation.Unpredictedmonsoons,continuousdroughts,andnaturalcalamitiesmadeagricultureunviable.Agricultureyieldhasreduceddrasticallyduetouneconomicallandholdingpatternandusingprimitivemethodsofagriculture.Combinationoflowornilagriculutreyieldshaspushedlargepartofruralpopulationintopoverty.AgriculturecontributioninIndia sGDPis17%in2014. 15asagainst52%in1950.Currentlymorethan200millionruralpopulationislivingunderBelowPovertyLine(BPL).UnionGovernmenthasallocated1.85lakhcrorein2017---18Budgettowardsruraldevelopment.Inspiteofhugebudgetspendsbysuccessivegovernments,thesituationhasnotimprovedinruralareas.Incontrast,ruraltourbanmigrationforemploymenthasbeenrisingyearafteryear,resultingintounmanagableslumdwellingsincitiescombinedwithpatheticlivingconditions.Thefocusofthispolicypaperistofindanoptimalandviablesolutionforeachvillageorforagroupofvillagestoaddresstheagrariancrisisandmigrationissues.Thepolicyresearchhasfocussedindevelopingminimumviableproduct(MVP)tobringdownruraltourbanmigration.Thestudyincludesanalysisofrootcausesforcurrentsituation,governmentinterventions,primaryandsecondaryresearchdataanalysis,andbenchmarkanalysis.ThestudyresultsshowsthatthereisaneedtodevelopMVPthatwouldbringcreativedisruptionincurrentlivingstructureofruralIndia.MVPdevelopedwouldusethefourprinciplesofcreativedisruptionviz;connectivity,aggregation,surpluslabor,andnon---farmdiversification.MVPkeycomponentsare;affordablehousing,digitaleducation,skilldevelopment,andlivelihoodlinkages.ThescopeofthepolicypaperhasbeenextendedtodesignthepilotprojecttotesttheMVPthroughLeanCanvas.Leancanvascomprisesuniquevalueproposition,unfairadvantage,hypothesistesting,developingthemarketingplanandfinancemodellingforpilotproject.Theobjectiveofdesigningandimplementationofthepilotprojectistoachievethehockeystickgrowthbyscaling---upthetestedMVP,whichwouldhavepositiveimpactonqualityoflifeofmillionsofpeople.
URI: http://repository.iimb.ac.in/handle/123456789/11283
Appears in Collections:2017

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