Understanding efficient distributor partnership: to Castrol

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11945

DC Field	Value	Language
dc.contributor.advisor	Gupta, Vikas
dc.contributor.advisor	Kaul Sanjeev
dc.contributor.author	Rajeev, R.
dc.date.accessioned	2017-10-31T12:50:18Z
dc.date.accessioned	2019-03-18T04:50:39Z	-
dc.date.available	2017-10-31T12:50:18Z
dc.date.available	2019-03-18T04:50:39Z	-
dc.date.issued	2005
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/11945
dc.description.abstract	To understand the spirit behind the Distributor Partnership Program, and to study the main problems distributors faced with the program, a pilot study of four distributors was conducted, followed by an in-depth survey of 30 distributors across the Souther
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP-SP-P5-095	-
dc.subject	Marketing management
dc.title	Understanding efficient distributor partnership: to Castrol
dc.type	Summer Project Report-PGP
dc.pages	27p.
Appears in Collections:	2005

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