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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/11945| Title: | Understanding efficient distributor partnership: to Castrol | Authors: | Rajeev, R. | Keywords: | Marketing management | Issue Date: | 2005 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P5-095 | Abstract: | To understand the spirit behind the Distributor Partnership Program, and to study the main problems distributors faced with the program, a pilot study of four distributors was conducted, followed by an in-depth survey of 30 distributors across the Souther | URI: | http://repository.iimb.ac.in/handle/123456789/11945 |
| Appears in Collections: | 2005 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P5_095.pdf | 622.97 kB | Adobe PDF | View/Open Request a copy |
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