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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/12344| Title: | Operation exploding Tamil Nadu: (Make parachute advanced after shower hair cream the most preferred brand among males in Tamil Nadu) | Authors: | Sinha, Vikas | Keywords: | Marketing management;Sales system;Consumer motivations | Issue Date: | 2006 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P6-134 | Abstract: | The objective of "Operation Explosion Tamil Nadu" is to make Parachute Advansed After Shower Hair Cream as the preferred brand for men in Tamil Nadu. A figure of converting sales to 2.5 times the current sales figures (1.8 tons) was given as a rough marker to measure the end objective. TN is one of the largest markets or hair creams in India. We have a 29% market share there versus the national average of 39%. | URI: | http://repository.iimb.ac.in/handle/123456789/12344 |
| Appears in Collections: | 2006 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P6_134.pdf | 1.7 MB | Adobe PDF | View/Open Request a copy |
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