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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/12468| Title: | Mission happiness | Authors: | Anand, Ankit | Keywords: | Marketing management | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P16-01 | Abstract: | Mission Happiness (MH) is a group wide marketing initiative that aims to collect customer feedback on the quality of the products and services of different group companies, in both B2B as well as B2C fields, and initiate change actions on them in order to improve customer loyalty. | URI: | http://repository.iimb.ac.in/handle/123456789/12468 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P16_01.pdf | 300.05 kB | Adobe PDF | View/Open Request a copy |
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