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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/13241| Title: | Study of in-store visibility solutions used by competitors in the soaps category: ITC, Hyderabad | Authors: | Meena, Saurabh | Keywords: | Demography;Marketing management | Issue Date: | 2008 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P8-113 | Abstract: | ITC with its newly launched brands of soaps is ready to take over heavyweights such as HUL and P and G. where branding which encompasses packaging, advertising, etc. is implemented on a national level, display or rather visual merchandising is one activi | URI: | http://repository.iimb.ac.in/handle/123456789/13241 |
| Appears in Collections: | 2008 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P8_113.pdf | 486.29 kB | Adobe PDF | View/Open Request a copy |
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