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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4765| Title: | Distribution reach of aquafresh paste and benchmarking it against colgate and pepsodent (Vol.1); Promotion of aquafresh paste through a home delivery scheme (Vol.2); Smithkline Beecham Consumer Healthcare | Authors: | Priya, Niteen Gupte | Keywords: | FMCG market;Brand equity;Toothpaste and powder;Oral care market;Product and segmentation;Sales promotion;Distribution network;Consumer awarness | Issue Date: | 2000 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P-078 | URI: | http://repository.iimb.ac.in/handle/123456789/4765 |
| Appears in Collections: | 2000 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P-078.pdf | 3.38 MB | Adobe PDF | View/Open Request a copy |
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