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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/497| Title: | Shopaholics: an exploratory study | Authors: | Kumar, S Ramesh Shah, Janat Singh, Nitin |
Keywords: | Brand communication;Consumer behavior;Brand loyalty | Issue Date: | 2000 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | IIMB Working Paper-148A | Abstract: | A close observation paid to large departmental stores/supermarkets (at least in metros) would show consumers carrying a variety of items (generally non-durables) at home. This variety could include several products which were originally not on the shopping list of consumers. | URI: | http://repository.iimb.ac.in/handle/123456789/497 |
| Appears in Collections: | 2000 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| wp.iimb.148A.pdf | 2.18 MB | Adobe PDF | View/Open |
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