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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/506| Title: | Understanding the process of transitioning to customer value management | Authors: | Seshadri, D V R Narus, James A Muthuraman, B |
Keywords: | Tata steel;Business markets;Commoditization spiral;Customer Value Management;CVM;Value drains | Issue Date: | 2004 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | IIMB Working Paper-231 | URI: | http://repository.iimb.ac.in/handle/123456789/506 |
| Appears in Collections: | 2004 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP.IIMB.231.pdf | 1.39 MB | Adobe PDF | View/Open |
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