1. IIMB-
  2. Faculty Publications
  3. Working Papers
  4. 2004
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/506
DC FieldValueLanguage
dc.contributor.authorSeshadri, D V Ren_US
dc.contributor.authorNarus, James Aen_US
dc.contributor.authorMuthuraman, Ben_US
dc.date.accessioned2012-07-26T11:27:30Z
dc.date.accessioned2016-01-01T07:15:40Z
dc.date.accessioned2019-05-27T08:37:09Z-
dc.date.available2012-07-26T11:27:30Z
dc.date.available2016-01-01T07:15:40Z
dc.date.available2019-05-27T08:37:09Z-
dc.date.copyright2004en_US
dc.date.issued2004
dc.identifier.otherWP_IIMB_231-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/506-
dc.language.isoenen_US
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesIIMB Working Paper-231-
dc.subjectTata steel-
dc.subjectBusiness markets-
dc.subjectCommoditization spiral-
dc.subjectCustomer Value Management-
dc.subjectCVM-
dc.subjectValue drains-
dc.titleUnderstanding the process of transitioning to customer value managementen_US
dc.typeWorking Paper
dc.pages51p.
Appears in Collections:2004
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