Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/506
Title: | Understanding the process of transitioning to customer value management | Authors: | Seshadri, D V R Narus, James A Muthuraman, B |
Keywords: | Tata steel;Business markets;Commoditization spiral;Customer Value Management;CVM;Value drains | Issue Date: | 2004 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | IIMB Working Paper-231 | URI: | http://repository.iimb.ac.in/handle/123456789/506 |
Appears in Collections: | 2004 |
Files in This Item:
File | Description | Size | Format | |
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WP.IIMB.231.pdf | 1.39 MB | Adobe PDF | View/Open |
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