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  5. 2002
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5448
DC FieldValueLanguage
dc.contributor.advisorKanagal, Nagasimha Balakrishna-
dc.contributor.authorParthan, Vinayen_US
dc.date.accessioned2016-03-27T15:06:33Z
dc.date.accessioned2019-03-18T08:59:17Z-
dc.date.available2016-03-27T15:06:33Z
dc.date.available2019-03-18T08:59:17Z-
dc.date.issued2002
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/5448
dc.description.abstractThe Manipal Group headquartered at Manipal, Karnataka would like to introduce a pre-paid Health Plan in Goa. This synopsis provides an introduction to the Health Plan, covers the requirements of the study to be carried out for the Manipal Group including the project objectives, the methodology to be employed (inclusive of tools and techniques) in carrying out this study, the duration of the project, overview of the competitive landscape and a complete list of organizations who may be potential customers of the Manipal Health Plan when the product is launched.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Bangaloreen_US
dc.relation.ispartofseriesPGSM-PR-P2-23-
dc.subjectHealth planen_US
dc.subjectCustomer requirementen_US
dc.subjectMarketing, healthcare productsen_US
dc.subjectHealthcare productsen_US
dc.subjectProduct launch strategyen_US
dc.subjectSegmentation and positioningen_US
dc.subjectProduct offerings and customizationen_US
dc.subjectMarket situationen_US
dc.subjectStrategies to measureen_US
dc.titleMarket launch strategy for the Manipal health plan at Goa: Manipal Health Planen_US
dc.typeProject Report-PGSMen_US
Appears in Collections:2002
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