Market launch strategy for the Manipal health plan at Goa: Manipal Health Plan

Abstract

The Manipal Group headquartered at Manipal, Karnataka would like to introduce a pre-paid Health Plan in Goa. This synopsis provides an introduction to the Health Plan, covers the requirements of the study to be carried out for the Manipal Group including the project objectives, the methodology to be employed (inclusive of tools and techniques) in carrying out this study, the duration of the project, overview of the competitive landscape and a complete list of organizations who may be potential customers of the Manipal Health Plan when the product is launched.