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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Collection's Items (Sorted by Submit Date in Descending order): 121 to 127 of 127
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1997 | How to improve the sales of Maruti 1000; Maruti Udyog Limited, Chandigarh | - | Barowalia, Rajeev | ||||
| 1997 | Advertisement campaign effectiveness study for the Maruti 800; Maruti Udyog Limited | - | Thukral, Neeraj | ||||
| 1997 | Analysing consumers buying behaviour in selecting an air conditioning brand; Clarion Advertising Services Limited, New Delhi | - | Rohit | ||||
| 1997 | Consumer research on the performance of ELLE 18 and advertising effectiveness; Lakme Lever Limited | - | Sushma, Jayachandran | ||||
| 1997 | Sachin's selection series; Philips India Limited | - | Arora, Sapna | ||||
| 1997 | Automobiles industry; American Express Bank, New Delhi | - | Yogyata, Datta | ||||
| 1997 | Valuation of assets and customer satisfaction measurement; Tata Economic Consultancy Service, Bangalore | - | Ravikiran, M B |
Collection's Items (Sorted by Submit Date in Descending order): 121 to 127 of 127