1997 : [127] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 127
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1997Conceptualisation and test launch of Philips kitchen cookery course; Philips India-Grover, Bela 
1997Designing a comprehensive loyalty programme for citimobile customers; Citibank N.A.-Ghosh, Shuhag 
1997Profile of the customers of automatic transmission vehicles of MUL and comparison of various dealerships of Maruti in Bombay; Maruti Udyog Limited, Mumbai-Shrote, Sharad 
1997Study on consumer Perception of ready shavers; Ammirati Puris Lintas, Delhi-Jacob, Prem 
1997Marketing RTV products in the appliances industry; GE silicones India Limited, Bangalore-Sriram, H R 
1997To help in setting up a DTH channel for the multistoreyed buildings in Bombay city for exterior products; ICI Paints Limited, Bombay-Ahuja, Lalit 
1997Comparative evaluation of product features and dealers service quality for Esteem, Ford Escort, Opel Astra and Cielo; Maruti Udyog Limited, Chennai-Prabhakhar, G 
1997Competitive benchmarking; GLAXO-Mary Machado Khieya, V 
1997Evolving a marketing strategy for mangoes grown by the farmers of Nalgonda district; PRADAN (Professional Assistance for Development Action), Hyderabad-Topno, Nischal 
1997Advertisement campaign effectiveness study for the Maruti 800; Maruti Udyog Limited, Delhi-Gohil, Ghanshyam 
1997Market size and segmentation for launch of transmission products; Alcatel Modi Network Systems-Pant, Vishal 
1997To develop an integrated model for sales forecasting of new products; Glaxo India Limited-Suman, Sanjeev 
1997Strategy for trading for value added steel; Tata Steel, Calcutta-Khan, Pathan M A 
1997Revitalization of the brand development monitor; Colgate-Palmolive (India) Limited, Mumbai-Varshney, Saurabh 
1997Engineering drawing reprographic facilities formulation of marketing strategy for xerox business services; Modi Xerox Limited, Bangalore-Gupta, Parvesh 
1997Trade perception of air conditioners; Godrej - GE Appliances Limited-Devgun, Kapil 
1997Merchandising and promotional management in an ad-ban situation-liquor industry; ITC Limited, Delhi-Shastri, Lagan 
1997Scope of increasing radialisation among Maruti 800 in Delhi market:A study; J K Tyres, Delhi-Majumdar, Anupam 
1997Study on the relationship between the consumer and mastercard/visa; Ammirati Puris Lintas, Delhi-Bhatia, Vishal 
1997Classification of retail outlets; United Breweries Limited, Bangalore-Sachin, R 
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 127